During my time as a contracted worker with 3Enrollment, a digital marketing company focusing on 4-year universities outside the state of KY, part of my responsibilities included following an ad design example from the lead designers to create ads in the same style in varying sizes and then add light animation to those ads utilizing Adobe Express. You can see in the following examples that following the brand guide of each institution and the style set by lead designers was of utmost importance in creating a clean and consistent look for each set of ads.